Privacy policy


12th Man Technology's Customer Privacy Policy covers the collection, use, and disclosure of personal information that may be collected by 12th Man Technology whenever you interact with 12th Man Technology, such as when you visit our website, purchase 12th Man Technology products and services, or call our sales or support associates. Please take a moment to read the following to learn more about our information practices, including what type of information is gathered, how the information is used, for what purposes, to whom we may disclose the information, and how we safeguard your information. Your privacy is a priority at 12th Man Technology, and we go to great lengths to protect it.


Why we collect personal information

We may need your personal information to help us deliver a superior level of customer service. It enables us to give you convenient access to our products and services and focuses on categories of greatest interest to you. In addition, your information helps us keep you posted on the latest product announcements, software updates, special offers, and events that you may like to hear about. If you do not want 12th Man Technology to keep you up to date with 12th Man Technology news, software updates and the latest information on products and services, logon  and update your personal contact information and preferences.


What information we collect and how we may use it

There are a number of situations in which your information may help us give you better products. For example:

  • We may ask for your information when you're discussing a service issue on the phone with an associate, downloading a software update, registering for a seminar, participating in an online survey, registering your products, or purchasing a product.
  • When you interact with 12th Man Technology, we may collect information relevant to the situation, such as your name, mailing address, phone number, email address, and contact preferences; your credit card information and information about the Apple products you own, such as their serial numbers and date of purchase; and information relating to a support or service issue.
  • We also collect information for market research purposes -- such as your occupation and where you use your computer -- to gain a better understanding of our customers and thus provide more valuable service.
  • We collect information regarding customer activities on our websites. This helps us to determine how best to provide useful information to customers and to understand which parts of our websites, products, and Internet services are of most interest to them.
  • We may use information to provide products that you have requested as well as for auditing, research, and analysis to improve 12th Man Technology's products and services.


Your Personal ID and related information

The 12th Man Technology website allows you to create an ID based on your information. This saves you time and allows for easier use of our web services. Here's how it works: You create a personal profile -- providing your name, phone number, email address, and in some cases your mailing address or a credit card number -- and choose a password and password hint (such as the month and day of your birth) for security. The system saves your information and assigns you a personal Store ID -- typically your email address, because it's unique and easy to remember. The next time you order from the 12th Man Technology Store, all you need to do is enter your Store ID and password; the system looks up the information it needs to assist you.



Publicly displayed information is public

If you use a bulletin board or chat room on a 12th Man Technology website, you should be aware that any information you share is visible to other users. Personally identifiable information you submit to one of these forums can be read, collected, or used by other individuals to send you unsolicited messages. 12th Man Technology is not responsible for the personally identifiable information you choose to submit in these forums. For example, if you choose to make information, which was previously non-public, available by enabling certain user features, 12th Man Technology will collect that information from your interaction and the information will become publicly available.


When we disclose your information

With our service providers, vendors, and strategic partners

There are times when it may be advantageous for 12th Man Technology to make certain information about you available to companies that 12th Man Technology has a strategic relationship with or that perform work for 12th Man Technology services to you on our behalf. These companies help us process information, extend credit, fulfill customer orders, deliver products to you, provide customer service, assess your interest in our products and services, or conduct customer research or satisfaction surveys. These companies are also obligated to protect your personal information in accordance with 12th Man Technology's policies, except if we inform you otherwise at the time of collection. Without suppling such information, it may be difficult for you to purchase products, have products delivered to you, receive customer service or access certain services, offers, and content on the 12th Man Technology website.


At times we may be required by law or litigation to disclose your information. We may also disclose information about you if we determine that for national security, law enforcement, or issues of public safety, disclosure is necessary.


How we protect your personal information

12th Man Technology takes precautions -- including administrative, technical, and physical measures -- to safeguard your information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction.


The 12th Man Technology Online Store uses Secure Sockets Layer (SSL) encryption on all web pages where personal information is required. To make purchases from the 12th Man Technology Online Store, you must use an SSL-enabled browser such as Safari, Netscape Navigator 3.0 or later, or Internet Explorer. Doing so protects the confidentiality of your personal and credit card information while it's transmitted over the Internet.


You can help us by also taking precautions to protect your personal data when you are on the Internet. Change your passwords often using a combination of letters and numbers, and make sure you use a secure web browser like Safari.


Integrity of your personal information

12th Man Technology has safeguards in place to keep your information accurate, complete, and up to date for the purposes for which it is used. Naturally, you always have the right to access and correct any information you have provided. You can request a copy of your information, your product registration history, and your interactions with our sales and support agents by contacting us at the email address below.



12th Man Technology recognizes that parents, guardians, or other adults often purchase our products for family use, including use by minors. We do not knowingly collect personal information from children under 13 for marketing purposes, but because some information is collected electronically, it can appear to be the information of the 12th Man Technology purchaser of the product, and will be treated as such by this privacy policy. If a child under 13 submits personal information to 12th Man Technology and we learn that the personal information is that of a child under 13, we will attempt to delete the information as soon as possible.


Cookies and other technologies

As is standard practice on many corporate websites, 12th Man Technology's website uses "cookies" and other technologies to help us understand which parts of our websites are the most popular, where our visitors are going, and how much time they spend there. We also use cookies and other technologies to make sure that our online advertising is bringing customers to our products and services. We use cookies and other technologies to study traffic patterns on our website, to make its use more rewarding as well as to study the effectiveness of our customer communications. We use cookies to customize your experience and provide greater convenience each time you interact with us.


For example, knowing your first name lets us welcome you with a greeting the next time you visit the 12th Man Technology Store. Information such as your country and language -- and if you're an educator, your school -- helps us provide a more useful online shopping experience. Your contact information, product serial numbers, and information about your computer helps us register your products, personalize Mac OS X, and provide you with customer service. If, however, you prefer not to use cookies, you can disable cookies in your browser settings. Please note that certain features of the 12th Man Technology website will not be available once cookies are disabled.

As is true of most websites, we gather certain information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users' movements around the site and to gather demographic information about our user base as a whole. 12th Man Technology will not use the information collected to market directly to that person.


In some of our email messages we use a "click-through URL" linked to content on the 12th Man Technology website. When customers click one of these URLs, they pass through our web server before arriving at the destination web page. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked simply avoid clicking text or graphic links in the email.

In addition, we use pixel tags -- tiny graphic images -- to tell us what parts of our website customers have visited or to measure the effectiveness of searches customers perform on our site. Pixel tags also enable us to send email messages in a format customers can read. And they tell us whether emails have been opened to ensure that we're sending only messages that are of interest to our customers. We may use this information to reduce or eliminate messages sent to a customer. We store all of this information in a secure database located in the United States.


Our companywide commitment to your privacy

As we said, 12th Man Technology takes protecting your privacy very seriously. To make sure your information is secure, we communicate these guidelines to 12th Man Technology employees and strictly enforce privacy safeguards within the company. In addition, 12th Man Technology supports industry initiatives to preserve privacy rights on the Internet and in all aspects of electronic commerce.


12th Man Technology's website has links to the sites of other companies. 12th Man Technology is not responsible for their privacy practices. We encourage you to learn about the privacy policies of those companies.


Privacy questions

If you have questions or concerns about 12th Man Technology's Customer Privacy Policy or data processing, please contact us.  If you do not want 12th Man Technology to use your information, to communicate future sales, service or promotions, please let us know. Naturally, if you notify us that you do not want us to use your information for a particular purpose, we will make every effort to remove what is not required by our vendors.


12th Man Technology may update its privacy policy from time to time. When we change the policy in a material way a notice will be posted on our website along with the updated privacy policy.